Kennel Coffee logo

If you’re a dog owner, you might understand the play on words! A dog musher friend in AK approached me to design a logo for his coffee roasting business in 2023. Initially he thought it’d be a cute idea to make the toes into coffee beans. I did a couple explorations and we eventually axed the idea since the word play was enough on its own. I reserved the coffee bean silhouette for the “o” in coffee. Since he wanted a sketched quality to the logo, I used Illustrator and a very old Wacom tablet. Paint Brush Option Tools and Calligraphic Brush Options are your friend! Especially pressure and variation (iykyk)! He had the logo engraved onto a rubber stamp so he could apply to coffee bags.

Early concepts

Narrowing it down. Sometimes visual containers (like borders) are unnecessary but I felt like certain elements were just floating. Due to illusions in the typeface, it almost felt off balance with a container of some sort.

The final product. Cute, simple.

Coffee bag!