Lashify e-mailer and IG stories
Final email
At Lashify, I joined as a Brand Protection Associate in September 2023, stepping into a role that initially diverged from my design background. However, it was a matter of time until I became a design resource for the team.
Working closely with the design director, I translated design briefs into visually compelling email and Instagram story designs using tools like Figma. Despite tight deadlines, usually turning around emails in just two days, we ensured each message reflected the brand's essence of being sleek, clear, and enticing.
While Lashify didn't have an extensive brand guide, I found freedom in creatively adapting typography and imagery to suit each email's purpose, as long as it maintained our brand's core principles. It was a departure from the rigid design guidelines I'd encountered before, but it allowed for a refreshing level of flexibility while still ensuring our communications remained polished and effective.
Final IG story series
First iterations
When I first tackle emails, I map out at least 2-4 options exploring different headline and image treatments. The creative director selects the most desired approach and I continue to refine based on feedback and additional exploration.