Whiteout Racing Kennel Logo Redesign
Christina Gibson

Christina approached me for a redesign of her sled dog kennel logo. She was preparing for Junior Iditarod and the subsequent fundraising. Her logo at the time was one that she rendered herself (see right), which featured a photo of one of her own dogs, feathered edges, and text. Christina wanted to maintain the overall theme of the logo featuring those characteristics, but with an additional feature being a sled dog team. I wanted the logo to be easily rendered for print and web materials, and thought an illustrative approach to be the best solution, over maintaining the photo-rendering. 

Photo by @estrella_anniephotography