Experience Invitations
Carnival Corporation // 2016

THE PROJECT

Experience Invitations are a feature that appear during OCEAN related video on the guest's Stateroom TV. Their purpose is to elevate excursions and products pertinent to the content they are watching on their Stateroom TV, which then provide a gateway to purchase if the guest actions on the invitation with their remote. To soften their purpose, the Experience Invitations also reveal informational or educational messaging. I developed this concept to help incentivize OCEAN branded content.

Initial wireframes that helped develop Experience Invitation concept.

(See blog post for full collection.)

UI Design Iterations:

Initial brainstorming and ideation phase to generate design concepts for Experience Invitations.
Experimentation with different visual treatments and layouts to find an optimal solution.
Iterative refinement of design based on feedback from the design team, ensuring alignment with established design standards.
Exploration of various elements such as bubble thumbnails and interactive features to enhance engagement without detracting from the user experience.

Visual Treatment and Layout Development:

Selection of bubble thumbnails as the primary visual element for Experience Invitations.
Creation of multiple iterations to depict different states and variations of featured content.
Layout design to showcase each state and variation of content, ensuring clarity and coherence in presentation.
Streamlining of the design process to maintain consistency and efficiency in development.

Feedback and Approval Process:

Presentation of the finalized design concept and layout to the design team for critique and feedback.
Incorporation of feedback to further refine the design and address any identified issues or concerns.
Positive reception of the design and concept by key stakeholders, including the Carnival VP of Design and Development.